Who controls your personal information
For this website and the customer services described in this policy, the organisation responsible for deciding how your personal information is processed is:
The registered address above is a legal/licensing address. Luxe Decor operates as a service-area business and visits customers at their home or project location.
Information we may collect
The information we collect depends on how you interact with Luxe Decor. It may include:
Name, phone number, email address and other contact details you provide.
Delivery address, installation address, Emirate, area or project location.
Wall dimensions, room details, preferred designs, surface information, notes and quotation requirements.
Room, wall or surface photographs that you choose to send for consultation, assessment or quotation.
Selected service, preferred appointment date/time and details associated with your home-visit request.
Products, quantities, wall measurements, billing/shipping details, order status and transaction references.
Messages and information you send by email, website forms, telephone or WhatsApp.
IP address, browser/device information, pages viewed, cookie identifiers and similar website-usage information where collected.
Please do not send identification documents, financial documents, sensitive personal information or other information that is not needed for your Luxe Decor project.
How we use personal information
We may use personal information to:
- respond to enquiries and provide customer support;
- arrange free home visits, measurements, sample visits and surface inspections;
- prepare quotations and recommend suitable products or services;
- process and manage wallpaper orders and related installation arrangements;
- communicate about appointments, orders, payments, delivery or installation;
- maintain customer-service, transaction and business records;
- improve our website, products, services and customer experience;
- protect the website, our customers and our business against fraud, misuse or security incidents;
- comply with applicable legal, regulatory, accounting or tax obligations;
- send marketing communications where permitted and where any required consent has been obtained.
We do not use project photographs supplied for quotation or assessment as public marketing material unless we have an appropriate basis or permission to do so.
Why we process your information
Depending on the activity and applicable law, we may process personal information because it is necessary to respond to your request, take steps before entering into a transaction, perform our agreement with you, comply with legal obligations, protect legitimate business or security interests where permitted, or because you have given consent.
Where processing depends on consent, you may withdraw that consent subject to applicable law. Withdrawing consent does not make earlier lawful processing invalid.
Orders, bookings and home visits
When you place an online order or book a visit, we collect the information needed to manage that request. This may include contact details, project location, appointment information, wall measurements, selected products/services and transaction information.
Information may be made available to authorised staff or service personnel who reasonably need it to arrange measurement, sampling, delivery, installation, wrapping inspection or customer support.
If an external payment processor is used, payment-card details may be processed directly by that provider under its own terms and privacy practices. Luxe Decor may receive transaction status, reference or other information necessary to manage the order rather than the provider's full payment credentials.
WhatsApp, telephone and email communications
If you choose to contact us through WhatsApp, telephone or email, we will use the information you provide to respond to your enquiry and manage your project. WhatsApp is a third-party service and information sent through WhatsApp is also subject to the privacy practices and terms of the relevant WhatsApp/Meta service.
If you send project photographs through WhatsApp, please make sure you are entitled to share them and avoid including people, documents or unrelated personal information where possible.
Service messages relating to an enquiry, booking, quotation or order are different from promotional marketing. You may ask us to stop direct marketing communications at any time.
Cookies, analytics and advertising technologies
Our website may use cookies and similar technologies. Depending on the website configuration, these may include:
Where applicable, you can manage non-essential cookies through any cookie controls displayed on the website and through your browser settings. Blocking certain necessary cookies may affect features such as the cart, checkout or booking flow.
When information may be shared
We do not sell personal information to unrelated third parties. We may share information only where reasonably necessary with categories such as:
- website hosting, technology and security providers;
- e-commerce, booking, email or communications service providers;
- payment processors where an online payment service is used;
- delivery, measurement, installation or project personnel involved in fulfilling your request;
- analytics or advertising technology providers where those tools are enabled and permitted;
- professional advisers such as accountants, auditors, legal advisers or insurers where necessary;
- government, regulatory, judicial or law-enforcement authorities where disclosure is legally required or permitted.
Service providers are expected to process information only for legitimate service purposes and subject to appropriate contractual, confidentiality or legal obligations where required.
International and cross-border processing
Some website, hosting, communications, cloud, analytics, advertising or payment providers may process or store information outside the United Arab Emirates. Where personal information is transferred internationally, we aim to use transfer mechanisms and safeguards required by applicable UAE data-protection law.
How long we keep information
We keep personal information only for as long as reasonably necessary for the purpose for which it was collected, including customer service, bookings, quotations, orders, warranties, dispute handling, security and legal/accounting obligations.
Retention periods can differ by record type. When information is no longer required, we may delete, anonymise or securely dispose of it, subject to any applicable legal retention requirement or legitimate need to establish, exercise or defend rights.
How we protect information
We use reasonable administrative, organisational and technical measures intended to protect personal information against unauthorised access, loss, alteration, misuse or disclosure. Access should be limited to people who need the information for a legitimate business purpose.
No internet, email, cloud or electronic-storage system can be guaranteed to be completely secure. If you believe information provided to Luxe Decor has been compromised or misused, please contact us promptly.
Your privacy rights
Subject to the UAE Personal Data Protection Law and any applicable exceptions, you may have rights concerning your personal information, including the right to:
Ask about the types of personal information processed, purposes, recipients and relevant processing information.
Request correction of personal information that is inaccurate or incomplete.
Request deletion where the legal conditions for erasure are met.
Ask for processing to be restricted in circumstances recognised by applicable law.
Request transfer or receipt of certain personal information where the legal requirements are met and technically feasible.
Object to and stop processing of personal information for direct-marketing purposes.
To make a privacy request, contact sales@luxe-decor.ae. We may need to verify your identity before acting on a request. Certain rights may be limited where an exception or legal obligation applies.
Where applicable, you may also have the right to submit a complaint to the competent UAE data-protection authority.
Children's information
Our website sells interior products, including children's wallpaper, but it is intended for adult customers. We do not intentionally ask children to provide personal information directly through the website.
If a parent or guardian believes a child has provided personal information to us without appropriate involvement, please contact us so the matter can be reviewed.
External websites and services
Our website may link to third-party services such as Google, social-media platforms, WhatsApp or other external websites. Their privacy practices are controlled by those third parties, not by Luxe Decor. We recommend reviewing their privacy information when you use those services.
Changes to this Privacy Policy
We may update this Privacy Policy when our website, business processes, service providers or legal requirements change. The current version will be published on this page with an updated revision date.
If a change requires a new consent under applicable law, we will seek that consent rather than relying only on publication of the updated policy.
Questions about your information?
Contact Luxe Decor if you have a privacy question or want to exercise an applicable privacy right.